Sarah Sherman Samuel’s New Furniture Collection with Lulu & Georgia Hits Refresh on These 4 Trends

A well-designed boutique hotel can make any destination feel luxurious, and Sarah Sherman Samuel knows it. For her biggest collaboration with Lulu and Georgia—and her first foray into furniture for the brand—the interior designer looked to European lodges for creative fuel, pulling textures (hand-knotted wool and tambor wood) and colors (sage green and terracotta) from the places she missed traveling to most during the pandemic.

bedroom with open patio door

Courtesy of Lulu and Georgia

Even though the just-launched pieces, which span dining chairs to nightstands, are all from the same line, the idea is that your space will look like a timeless B&B in Prague or Vienna, not straight out of a catalog. As Samuel explained in a recent Instagram post, “you can fill a room with these pieces without it feeling like you’ve purchased it all from one place.” In other words, everything is of the moment but also made to last. Checkerboard and squiggly lines galore—Sherman knows exactly how to make seemingly overdone trends feel fresh. 

Check It Out

collection of throw pillows on stairs

Courtesy of Lulu and Georgia

With checks adorning oblong bolster pillows, area rugs, and wallpaper, Sherman’s collection takes a relaxed approach to the classic pattern. The lines have a hand-drawn, sketchlike quality to them, making the squares feel more casual (ideal if you’re worried about a living room or powder room coming across as stuffy).

Nonlinear Functions

living room with fireplace

Courtesy of Lulu and Georgia

Squiggly forms took the design world by storm last year in the shape of radiator covers and wall murals. However, Sherman turned to wood to give the whimsical scallops a glow-up. The back of the Ripple accent chair and the delicate frame of the Rise daybed are proof the wave motif has grown up since 2021.

A Leg Up

living room with curved sectional

Courtesy of Lulu and Georgia

Look to the floor for all of Sherman’s details. Instead of boring tapered or standard scroll furniture legs, she opted for a velvet stool with a tripod base and parallel wood panels to hold up the coffee table.  

Take Your Perch

two oversized accent chairs on checkered rug

Courtesy of Lulu and Georgia

Old-world ceramics are all the rage right now—Grecian busts, Roman urns, even classic column-like pedestals—but Sherman’s take is more geometric than Ionic. The stacked plinths can offer any plant its moment in the sun or double as art when they’re not supporting greenery.

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