Devoted to good craftsmanship and timeless elegance, Vainness & Co. is created and fabricated in Massachusetts.
“You must be connected to your lavatory vanity,” states interior designer Katie Rosenfeld. “It should not be just some clunky-hunky, ho-hum piece of cabinetry that you depart guiding when you go. It should be a little something you enjoy.”
As the founder of Katie Rosenfeld & Co., she’s identified for her approachable, timeless, and imaginative style and design jobs. Nevertheless, the vanities Rosenfeld experienced the possibility of sourcing for her individual family’s intestine renovation of a Tudor residence in Wellesley did not supply any of all those traits. They were built-in and emphasised “storage, storage, storage,” she describes.
Mainly because there were being so several selections available, Rosenfeld designed and launched her individual line of bathroom home furnishings, Self-importance & Co. A 19th-century steam trunk with brass details presented the initial inspiration. “I made the decision I wanted to make this line come to feel and seem like beloved aged chests that happened to be turned into vanities. And that is the concept—that it is home furnishings and not cabinetry,” she says.
The five models launched so far are highly customizable—from the wood offered in diverse oak and paint finishes to the nostalgic hardware that appears to be like like it could have been scored at an antique current market. The pieces can only be purchased by the trades so considerably, supplying homeowners the prospect to operate with their builder or designer to choose counters and fixtures that genuinely make the vanity their have.
Individuals who select the Anna, Rosenfeld’s ode to “grandmillennial” sensibilities with its jewelry-like fall pulls, can choose to preserve the antique-brass wire-mesh inset for a transitional look or increase their possess cloth panels behind to introduce designs and colour.
Each and every piece for Self-importance & Co. is made and fabricated in Massachusetts, and Rosenfeld feels a solid determination to continue to manufacture the line in the United States even as she scales up creation. Building bespoke dressing tables—set to drop in early 2023—is a purely natural future phase.
As a younger female, Rosenfeld would check out, enthralled, as her mom obtained prepared to go out someplace extravagant. She would be dressed in a silk robe, holding a little silver mirror to put on her Estée Lauder lipstick, spritzing her wrists with fragrance, and brushing her hair at the dressing table.
“It was an function,” Rosenfeld remembers. “These times, everybody is in this sort of a hurry. Would not it be wonderful if we could acquire time for ourselves like that?”
A devoted Anglophile, Rosenfeld scoured The Crown and Downton Abbey for scenes in which the prospects are primping at dressing tables. The resulting pieces, the Trudie and the Raye, can be individualized and dressed up with fabric skirting and are destined to become family members heirlooms. The Raye perches on sensitive, turned bamboo legs and brass casters, while the Trudie has a more streamlined feel.
“You can set a tray stuffed with fragrance bottles on prime and place all of your lipsticks in one drawer,” Rosenfeld implies. “It’s a selected place to end receiving dressed and just take 5 seconds of luxury in an aged-university, no rush form of way.”
To start with revealed in the print edition of Boston Home’s Spring 2023 issue, with the headline “Local Knowledge: Interest to Depth.”