“Formidable” Italian furniture brand Zanotta acquired by Cassina

Italian household furniture brand Zanotta has been offered by Italian company Tecno to home furniture brand Cassina, which is component of the US-owned Haworth Life style Style and design team. 

Cassina purchased Zanotta with the goal of utilising its intercontinental distribution network to extend its achieve, but said that the brand name keep autonomy around its solution vary, which consists of seminal styles this kind of as the Mazzandro stool by Achille and Pier Giacomo Castiglioni (above).

“We will warranty sufficient operational autonomy to this formidable model so that it can keep on its inventive journey through the lookup for new expertise and the enhancement of its outstanding products portfolio,” explained Cassina CEO Luca Fuso.

“We will acquire treatment of Zanotta and do the job toward generating the biggest focus for it to mature worldwide.”

Cassina to enable Zanotta “make the most of its possible”

Zanotta was developed in 1954 by Aurelio Zanotta and was originally concentrated on developing delicate furnishings this sort of as sofas and armchairs, which at the time were mostly produced in upholstery workshops.

The manufacturer manufactured a identify for itself in the early 1970s when it started to reproduce legendary parts by Italian rationalist architect Giuseppe Terragni this kind of as the Lariana and Follia chairs.

Above the pursuing many years, Zanotta collaborated with the likes of architect Gae Aulenti, Memphis Group founder Ettore Sottsass and avant-garde architecture team Superstudio.

Quaderna, table, design Superstudio 1969-72, credits Courtesy of Zanotta SpA
Zanotta’s seminal items contain the Quaderna table by Superstudio

In 2017, fellow Italian furniture company Tecno became a the vast majority stakeholder in the business, with the goal of supplying the two manufacturers far better accessibility to worldwide markets.

Currently, Zanotta is available in 700 stores across 50 nations, with even more global growth in the functions beneath Cassina’s leadership.

“Following these a long time of powerful work, which have introduced Zanotta back into the spotlight, I am satisfied that this amazing organization can proceed its journey facet by facet with an crucial player like Cassina, who will aid it to make the most of its prospective,” said Giuliano Mosconi, the CEO of Tecno/Zanotta team.

Italian manufacturers are continuing to consolidate to scale up

The go is the hottest in a extensive line of consolidations in the Italian furniture market.

US workplace furniture big Haworth Life style Style beforehand purchased a vast majority stake in Cassina as effectively as a range of other heritage design and style manufacturers together with Cappellini and Alias when it acquired Italian furniture group Poltrona Frau in 2014.

Because then, the Haworth Life style Design group has expanded to involve Italian style and design manufacturer Interni and the Luxury Living Team, which provides and distributes the home furniture strains of key luxurious brands together with Versace, Dolce & Gabbana, Bentley and Bugatti.

Cappellini imaginative director Giulio Cappellini earlier explained to Dezeen that the consolidation experienced provided his manufacturer a significantly-wanted advantage internationally.

“It is not ample to do great merchandise we need the possibility to market the products just about everywhere in the planet,” Cappellini claimed.

“The difficulty with a whole lot of Italian providers is that they may be really properly recognized around the world, with plenty of products in various artwork museums, but really they are far too modest for the intercontinental sector.”

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