harry nuriev on fusing fashion, furniture, design + ‘how to land in the metaverse’

Harry Nuriev with designboom


Harry Nuriev grew up at a time when social media this sort of as Instagram and Pinterest were being continue to underway or experienced not however brewed in their founders’ minds. ‘I had to create my personal universe. I experienced my own fantasy design world that only existed in my head,’ he tells designboom though holding up his cellphone and demonstrating us around his Denim exhibition at the Carpenters Workshop Gallery in Paris. Back in the day, technological know-how would not permit him to paint the floor materials, paint the wall, transform the furniture’s color, mix gentle and tricky textures, and enhance and distinction fixtures.


Now that he can, the architect slash designer has gone sprucing up areas from electronic to physical realms, certainly working by his dreamscape phenomenon. Nuriev shares an illustration with designboom. Even though he unveiled the inside of his little one-blue apartment in 2018, he experienced by now dreamed of it when he was all-around 10 a long time outdated. It’s evident that in his previously several years, he felt a strong pull to establish his individual interior world.


He imagined resourceful regulate in his palms, a ability that could allow for him to materialize the spatial and structure desires he had in his mind. In 2014, he adopted by means of with his motivation and established Crosby Studios, his resourceful practice that spans general public spaces, personal residences, retail outlets, solution layout, vogue and art collaborations, and immersive installations, typically made by way of the lens of radical structure.

harry nuriev interview
Purple Duplex, 2019 | visuals courtesy of Crosby Studios, photograph © Dylan Chandler | header: Meta Residence exterior, 2022. Metaverse Challenge



Harry Nuriev on style influences


Numerous of Harry Nuriev’s layout influences stem from fashion. Venturing into structure was also a mindful alternative from the architect-designer when designboom asked why he did not join the manner business. What he does is blend design and style and fashion for his spaces and interior, glossing the ultimate touches with nuances from artwork. ‘You may well not get a simple concept and be motivated when you appear at fashion, but it was section of my discovering method in terms of combining distinct colours and compositions,’ he states.


Nuriev turns to trend to push the structure of his furnishings and spaces. ‘Everything utilized to glance alike and equivalent. My idea was to generate some thing new, and I figured that no matter how far I go – deep into the history of household furniture, architecture, and many others. – there is not a lot room. I was by natural means encouraged by style because that was a new ecosystem for me, a new resource of concepts,’ he claims. 

harry nuriev interview
Baby Blue Place, 2016 | photo © Mikhail Loskutov



He has worked with Nike and produced a home furniture selection, like a neon environmentally friendly spherical seating, for the launch of the new Air Max 720 sneaker. For style and design miami/ in December 2019, he conceived  Balenciaga couch, a conceptual, sustainable household furniture set up built by the artist in collaboration with the French trend home. Cross-pollination in between artwork, layout, fashion, and architecture drifts into Nuriev’s sculptural furniture collections, introduced inside immersive installations that generally mix materials, digital, and augmented realities. 


He describes the trend planet as lush and getting hundreds of distinct types. He likens the industry to a mega division store the place people today can mix and match the goods they see. ‘Maybe vogue designers really don’t imagine this way, but coming from the world of furnishings and inside design, I can inform there’s a huge variation,’ he provides. Now that style lays the influences, if not the groundwork, of Nuriev’s styles, he seeks to identify the oeuvre he’s setting up and settles on a notion he phone calls Transformism.

harry nuriev interview
Traveling Home, 2021. Metaverse Undertaking | image © Ángel Pérez



Practicing the artwork of transformism


When designboom inquired what about Transformism manufactured him intrigued in discovering it, Nuriev indicates ‘interested’ could be a robust adjective. ‘I attempted to discover a name for my design, and none of the [existing] kinds fulfilled what I’m hoping to produce,’ he says. ‘I experienced to find my possess phrase to explain the earth I’m making and ended up in “transformation” simply because that is what I do: I renovate all the things I get the job done with, from trend to furnishings and inside style and design.’


In his new Denim exhibition at Carpenters Workshop Gallery in Paris, Nurieve crafts modular home furnishings out of denim. One particular of them referred to as the Sofa Pool, can be practically something its user wants it to be: a jacuzzi-shaped bed, a grid-like couch, a roomy workstation, an elaborate eating region, and even a bench to quickly sit on a break. Fashion’s nuance arrives by the substance made use of for the exhibition, a fabric he considers existing in the existing.


‘Denim responds to our body and model, and whilst we’re all diverse, denim has this really specific texture and concept that we all like,’ he suggests. ‘It’s an day to day substance that we do not feel two times about. I believe I have denim factors that I like but I continue to keep some of them as souvenirs, which means I never use them any longer. The some others even though, I repurpose them. I convert them into shorts, and in this situation, home furnishings. It’s not about breaking the jeans down. Denim ought to be an infinite cure.’

harry nuriev interview
Paris Resort, 2022. Metaverse Challenge | photo © Bienvenue Artwork and Hôtel La Louisiane, Paris



Glancing at the walls of the exhibition, the hazy wallpapers depicting a gloomy lake meandering around a grassy industry greet the visitors. Strokes of hot pink fleck the gray atmosphere with a stark contact. Nuriev’s signature human body of get the job done unfolds then. He employs electronic instruments to build the pensive landscape and prints it out in substantial-scale plasters to show in the show, inviting the site visitors to get a glimpse of what he probably thinks about when he layouts. 


Since founding Crosby Studios in 2014, Nuriev has dressed up a myriad of digital and actual physical spaces and shown no symptoms of slowing down. As new technologies pop up, he checks some of them out to see if they can feed his resourceful starvation or be of any assistance to actualize what he photos in his brain.


He has also dipped his toes in the metaverse, a realm brimming with style and design possibilities he seems to love. Nuriev then plunges into the metaverse and swims back again to the floor with a new book titled ‘How to Land in the Metaverse: From Interior Design to the Upcoming of Structure (April 2023)’, published by Rizzoli.

harry nuriev interview
Area with Bed Capsule, 2019 | image © Mikhail Loskutov, © 2010-2022 Freepik Firm S.L., 2022 Adobe



‘How to Land in the Metaverse’


‘How to Land in the Metaverse: From Inside Style to the Upcoming of Design (April 2023)’ is Nuriev’s postcard from the metaverse, a ebook that chronicles his digital design and style explorations and materials output as he navigates in between virtual and actual physical realms. The shade-bursting e-book capabilities new and aged layouts of his, conceived in fact by his very own devising. It particulars the tasks he has performed so much by the architect-designer himself, and Nuriev allows his visitors in on their backstories in a postcard trend of numbered text loaded with depth.


In the preface of his e book, he circles again to the visual language he has mastered and drawn on, and adds that Transformism also touches on rethinking and reevaluating the areas and objects around us. Alternatively of making a lot more new objects, Nuriev repurposes the existing products and presents them a new fashion and lifetime. His actions hint at the architect-designer featuring a second prospect to these objects, a visible retelling and invitation to the viewers to glimpse at and use them in a new, invigorated gaze.


Harry Nuriev asks how arrive lots of interiors search the exact when folks are diverse. He might have seen a rhythmic pace in the way the interiors unfolded as if persons adopted the footsteps of the previously-recognized types without the need of tweaking their nuances. Vibrant hues on one particular side, antique pieces on the other. Pared-back again aesthetic in a single home, plant-covered walls in the other. In his striking way, Nuriev is transforming the pace of furnishings and layout-building, starting with the goals he at the time owned for himself are now remaining widely shared in the physical fact.

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